Notice that this image is a resized version of the blog banner! In this article, I’ll show you how to use the Kapwing Resizer to resize images and video online. It works on both mobile and desktop and allows you to take an existing graphic and make it work on Pinterest. Kapwing’s Resizer is a free website to help you optimize images and graphics for Pinterest.
The Pinterest app doesn’t have a built-in resizing tool, so you have to resize your image elsewhere before uploading the edited photo to your blog post or website. Point is, there isn’t a one-size-fits-all pin size, so the best aspect ratio for your pin may very well depend on your industry – recipes, tutorials, fashion – and the post itself. Back in 2018, it was anything with a 2:3 aspect ratio, though a 4:5 aspect ratio was preferred towards the end of the year. A few years ago, it used to be those super skinny tall ones with clickable quotes. Unfortunately no one really agrees on the ‘ideal’ Pinterest size. On Pinterest, size matters! The more optimal your post is, the more clickable it will be, and consequently, the more traffic you could drive to your website.
But, if you want your content to do well on Pinterest, you need to optimize it for that platform. Pinning reigns supreme in the world of digital advertising.
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